As a business owner in Orlando, you know that you have to stay on top of your game to be successful. You have a lot of local competition. The citizens of Orlando can be choosy when deciding which businesses to patronize. That means you must take measures to stay ahead of your game. One way is to harness the power of email marketing for your business.
Email marketing has been around for quite some time. It is one of the first marketing methods for local businesses to use in their foray into the digital world. Although marketing through social media might be the hot topic currently, email marketing is still a tried-and-true method of generating leads and building customer loyalty. Marketing researchers estimate that it can give you return that is better than selling in print or through social media. The implementation cost is low, and the return is high.
You will need to collect email addresses from your customers. If you have a retail presence in Orlando, ask your customers to sign up at the cash register. This is a convenient place to do so while you are ringing up their purchases. Since these customers are people who shop at your business anyway, these individuals would be your target audience. You can even offer them an incentive for signing up, like a discount for their current purchase.
Instead of giving them a printed form to fill out, have them sign up online using a tablet at the register. When you use printed ways, sometimes the writing can be illegible. You do not want to risk losing a subscriber because you misread the book. There are many tools online that you can use to create a simple form that your customers can fill out.
If you want to encourage email subscribers on your website, your incentive can be a discount on their next visit or free information that would be valuable to them. Consumers might be leery of subscribing to too many emails because they do not want their mailboxes to be inundated with junk mail. You need to make your emails valuable, so they will not be viewed as junk. Give them something that they can indeed use, and you can earn their trust.
The form that you create must be pure. Avoid asking for too much information because you want to make the sign-up process as comfortable as possible. Also, when people are asked to give too much personal information, they tend to pass up the subscription. A valid email address is the most critical piece of information that you need. A name would make the email more personal. Beyond these two pieces of information, you do not need to ask for anything else. The simpler the form, the more likely the individual will opt-in to your email.
On your website, you should place your opt-in form in strategic places. A right place would be the page that describes your business such as a Resort. You can make it even more convenient for your visitors to sign up if you embed a short form in a specific area on each page. Possible locations would be below your menu items in your navigation column to the left or the right of the page, at the top of the page in a corner, or in the footer. Your form can just be a field for the email address and a submit button.
You can bring more attention to the sign-up by setting up a pop-up box on your website. There are online tools that you can use to create this function. This will get the attention of your visitors. However, you should use this approach carefully. A box that pops up often during every visit would be annoying. You can set up the table to pop up after your visitor has browsed your website for a certain amount of time. If you have repeat visitors who have not signed up, you can configure the box, so it only pops up a couple of times a week.
You can use your social media presence to boost the effectiveness of email marketing. The opt-in form can be included on your social media landing page. You can offer an incentive to your social media followers who sign up.
Once a person signs up, set an email auto-responder to send out a welcome email. In this first email, you can tell a little bit more about your business and the type of information that the subscriber can look forward to receiving in each email. Also, make it easy to opt-out. One reason why people hesitate about subscribing to emails is that they fear they will be stuck with getting the emails forever. Make the subscription with no strings attached. Reassure the subscribers that they can opt-out at any time. Your subscribers will trust and respect you more for this.
Once you have a list, decide on how often you want to send out your email. One time a month would be a good start. Your email content should be relevant to what your local customers are looking for. You can feature a product or announce an event at your store. If a regional game is coming up in Orlando, play off of that. You can offer special incentives only to your email subscribers. Keep your emails concise, and place the most critical information at the top.
The subject line should be one that will grab your recipients’ attention. People scan through their emails quickly. If your subject line is not compelling enough, they will not open your email.
Some tools can help you format your email so that it will display attractively on different devices. A lot of people read emails on their phones and mobile devices. Therefore, your emails must be easy to understand for them. You might want to send out a test email to yourself and view it on different devices before you send it to your subscribers.
Do not forget to add your contact information and social email icons to the foot of your email. This will help you leverage the outreach potential of each method.
Email marketing can be a great way to boost your Orlando business. If you need advice, consult with an experienced professional with expertise in email marketing in the local area. When executed efficiently, your email marketing campaign can generate a significant return for your business.